Authorization, drafting, coordination of advertising texts
The service is provided to legal entities - advertising providers in order to ensure maximum linguistic correctness (orthographic, terminological, grammatical, syntactic and stylistic) of texts with advertising messages.
Requirements for the applicant:
Advertising must be identified without the advertising consumer having special knowledge. The advertising must contain information that corresponds to the reality.
The following is prohibited:
- subliminal advertising; misleading advertising; immoral advertising;
- discriminatory advertising;
- sexist advertising;
- advertising that may cause panic, instigate to violence or dangerous actions likely to damage people's health or threaten their safety;
- advertising which directly or indirectly encourages unlawful conduct;
- advertising which unreasonably contains images of dangerous situations, actions, exercises, habits, whereby security or means of security are ignored;
- advertising which denigrates products, services or professions, even if not explicitly mentioned;
- advertising which makes unauthorized use of the state symbolism of the Republic of Moldova or other states;
- advertising which is not accompanied by the identification data in the advertising and/or the means of individualization of the advertising provider or the advertising broadcaster;
- advertising which contains a text which is not in conformity with the current orthographic rules.
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- 1Step 1. Submitting the application
The applicant (or his/her legal representative) shall submit the application and the necessary documents for the linguistic verification of the advertising text:
- Chisinau mun., 47 Aleksandr Puskin Street, 3rd floor, office 324; 325;
- to the e-mail address: terminologie@asp.gov.md.
- 2Step 2. Paying for the service
Payment of the tariff for the requested service through the Government Electronic Payment Service MPay.
publicService.channels.4.title - 3Step 3. Examination / Approval / Completion of the certificate
During the examination, the specialist shall consult the legal framework, other sources of information: dictionaries, printed and electronic encyclopedias. If the advertising text is linguistically correct, the image/layout with the advertising text shall be signed by the specialist of the Section, empowered according to the job description, applying the stamp "APPROVED".
The specialist completes the draft of the Certificate of Approval of the advertising text on the letterhead of the Department of Registration and Licensing of Legal Entities of the PSA (Terminology and Linguistic Services Section), in 2 copies, one for the applicant and one for the applicant's record file, and submits it (together with the application, the approved image/layout and proof of payment of the fee) to the Head of the Section for signature.
Completion of the Certificate of Approval of the advertising text/slogan elaborated. The image/layout with the advertising text stamped "APPROVED" and signed by the Section's specialist will be attached to the certificate and constitutes an integral part of it.
- 4Step 4. Issue of the certificate of approval
The certificate of approval of the advertising text and the image/layout of the advertising text with the stamp "APPROVED" shall be issued to the applicant.
If the text needs to be redacted, the image/layout specialist shall write the redacted advertising text under signature. To this end, the applicant shall additionally submit, on request, the image/layout with the redacted advertising text.
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În ziua adresării. Redactarea, coordonarea textelor publicitare (pentru un text, per unitate)